Macau has many distinctive old brand food and beverage brands. With the support of the government for cultural and creative development and the growing maturity of the design industry, many local design companies have actively participated in government-supported programs in recent years. There are also shop owners who actively collaborate with designers, bringing vitality to Macau's old brand.

This exhibition will introduce outstanding works by Macau designers, many of which have won awards overseas. It also showcases the products, backgrounds, and stories of these distinctive old brands, allowing more people to understand another side of Macau. In order to provide a comprehensive understanding of the rebranding process of these old store brands to the public, we will invite award-winning designers to meet the public and share their experiences in successful brand and packaging design.